Vinay is a seasoned technology executive serving as Head of Technology (CIO) at Tim Hortons Middle East, spearheading digital transformation and business automation across the GCC region. Certified in Digital Transformation from IIM Ahmedabad, Vinay brings extensive expertise spanning ERP implementation, IT infrastructure management, end-to-end service delivery, strategic planning, and commercial negotiations. He has built a strong reputation for aligning technology initiatives with business priorities — consistently delivering programs that drive operational efficiency, scalability, and measurable outcomes across large, complex organizations. His career reflects a compelling cross-industry journey — from managing high-volume FMCG operations at Coca-Cola (FBO) and enabling retail transformation at Bata, to leading restaurant technology ecosystems at McDonald's and Tim Hortons Middle East. This diverse exposure across FMCG, QSR, Retail, and Supply Chain & Manufacturing has equipped him with a comprehensive understanding of end-to-end value chains, customer-facing operations, and backend supply systems. A hands-on leader with a structured, governance-first approach, Vinay is recognized for converting complex digital ambitions into practical, business-focused solutions — making him a trusted technology partner for senior leadership in fast-paced, operationally demanding environments.