With over 21 years of global experience, I bring a unique blend of deep technical expertise, strategic leadership, and cross-industry innovation. My career began in banking, where I spent 19 years transforming some of the largest financial institutions through data analytics, artificial intelligence, and enterprise-scale digital solutions. During this time, I was awarded a patent by the UAE Ministry of Economy for an AI model in natural language processing—cementing my reputation as a thought leader in emerging technologies.

Transitioning into the FMCG and baking industry, I now serve as Group Chief Information Officer at Switz Group, leading the digital and operational technology agenda across 10 countries and 22 brands. I have restructured the entire technology function, implemented the group’s first enterprise-wide data platform, and introduced scalable AI, RPA, and ERP modernization initiatives that have driven measurable business impact.

Currently pursuing a Doctorate in Business Management, my research focuses on supply chain optimization in the bakery industry using advanced analytics and AI—an intersection of my professional experience and academic inquiry. I am passionate about leading with purpose, driving transformation, and applying data-driven strategies to unlock growth, efficiency, and innovation across industries.