Saif is a multi-award-winning IT executive with 25+ years of experience driving digital transformation, technological excellence, and business growth across diverse sectors in the UK. He specialises in aligning technology and product strategies with business goals, leveraging data science, AI, and emerging innovations to optimise data assets, enhance customer experiences, and drive revenue growth. A strategic leader, he collaborates with Executive and Board-level stakeholders to deliver innovation, build high-performing teams, and ensure organisational priorities align with ambitious OKRs.