Ruba Khader is a business transformation executive with more than 20 years of experience helping organizations navigate complex transformation programs across both government and private sectors. As Managing Partner at Digitalogy, she works at the intersection of business strategy, technology, data, and operations, helping organizations translate digital ambitions into measurable outcomes and sustainable value. Her experience spans enterprise transformation, digital strategy, operating model design, data management, process optimization, governance, and organizational change. Throughout her career, she has supported large-scale initiatives across healthcare, financial services, telecommunications, real estate, and government sectors, with a focus on improving operational performance, enabling data-driven decision-making, and accelerating digital adoption. Ruba is particularly interested in how organizations can bridge the gap between technology investments and business outcomes by aligning people, processes, data, and execution. She frequently contributes to discussions on AI adoption, enterprise transformation, operational excellence, and the future of digital organizations across the GCC.