Chief Digital and Technology Officer, Ghassan Aboud Group
I am a technology and business transformation leader with over 20 years of executive experience (CDTO, CIO, Senior VP) across multiple industries, including more than a decade in Retail. I have led global transformation programs focused on driving operational improvements, enhancing customer experience, and enabling business growth.
My experience spans digital and business transformation, change management, and technology strategy, with a strong focus on execution and measurable outcomes. Having worked across diverse markets, I have managed multicultural teams and navigated complex business environments to implement practical, effective solutions.
I believe in fostering a culture of continuous improvement and collaboration, helping teams adapt to change and drive meaningful progress. My approach combines strategic thinking with hands-on execution to ensure organizations make the most of technology in achieving their goals.