Juliana Cen is the Managing Director of HP Indonesia, bringing over two decades of leadership experience in the technology industry. She has a strong track record in driving business growth, strategic transformation, and partner ecosystem development across ASEAN.. Before joining HP, Juliana held key leadership roles at Microsoft, where she spearheaded partner-led business growth, led the SMB and Cloud businesses, and played a pivotal role in AI-driven transformations. She also spent nearly 12 years at ASUS, where she successfully grew Indonesia’s market share from 1% to 51%. Beyond her corporate achievements, Juliana is a passionate advocate for diversity, inclusion, and disability rights. She actively champions initiatives that foster accessibility and equal opportunities in the workplace. Juliana is known for her visionary leadership, ability to build high-performing teams, and commitment to driving innovation in Indonesia’s digital economy.