Since 2014, Firas was one of the founding team members at Baladna and has been instrumental in the development of information systems at the company.

He has led the digital transformation at Baladna with the implementation of SAP and other systems across business functions.

Firas started his career in 2003 working for leading IT services providers in France for different sectors: Automotive Valeo, Defense Dassault, Energy EDF and Manufacturing like Saverdun Terre Cuite and Rafer