Dr. Mohamed Ariff Ameedeen holds a PhD from the University of Birmingham and specializes in Artificial Intelligence, Blockchain, and Digital Transformation. With a strong passion for emerging technologies, he has consistently championed innovation in both academic and institutional settings. At UMPSA, Dr. Ariff played a pivotal role in leading the Smart Campus and Digital Transformation initiatives, driving forward the university’s digital agenda and enhancing operational efficiency, user experience, and sustainability. His work integrates strategic foresight with practical solutions, positioning technology as a key enabler of progress. Dr. Ariff is widely respected for his leadership, vision, and commitment to fostering a tech-driven culture. Beyond his institutional contributions, he remains actively engaged in research and collaborative projects that explore the transformative power of digital technologies across sectors. His mission is to empower organizations to thrive in the digital era through innovation, connectivity, and intelligent systems.